The SVI Team

MATT REARDON

MATT REARDON

EXECUTIVE DIRECTOR

Matt has developed a strong sense of community with Squaw Valley over the past 20 years and is proud to call himself a full time resident of Truckee, CA. His passion for the arts and mountain life culture run deep within the Lake Tahoe basin. He currently divides time between his career as a brand ambassador for Volkl Marker International and his creative role for A-R-E Tahoe producing cultural, music and sporting events. His client roster includes Sony, Ski Channel, Red Bull, ION and Perfect Moment clothing. Most recently, he founded the “Made in Tahoe” festival at Squaw Valley featuring all local talent born in the region.
A true citizen of the world, Matt has previously lived in the French and German Alps for over a decade OF his career. He is now excited to have the opportunity to combine his experiences to further enrich the Squaw Valley community.

EMILY SALMON

EMILY SALMON

ASSOCIATE DIRECTOR

As SVI Associate Director Emily brings to the Institute 21 years of experience of innovative marketing, sales and public relations within the tourism and hospitality industries along with non-profit associations. Formerly working with companies such as US Air Vacations, Mark Travel Corporation, Walt Disney World, Universal Studios Florida, Benchmark Hospitality and Destination Resorts, Emily has developed and executed strategic marketing and advertising plans along with product development. Most recently Emily has worked with the Tahoe Truckee Excellence in Education Foundation. Emily attended Florida State University and has served on many boards and committees including; Tahoe Truckee Excellence In Education Foundation, NLTRA, NSAA and the Truckee Trails Foundation

TOM FEITEN

TOM FEITEN

BOARD PRESIDENT

Tom has over 18 years of experience within the mountain resort and snow sports industry, most currently with Squaw Valley focusing on resort strategy and planning. A consummate entrepreneur Tom has successfully built an international action sports event company and continues with his current project to fundamentally improve helmets and head protection within action sports. Tom originally moved to the Tahoe area in 1996 after completing his B.A. in Business Administration from the University of Arizona. Additionally, he spent 10 years in Vail Colorado working with Booth Creek Ski Holdings to build their resort asset base including Northstar-at-Tahoe and Sierra-at-Tahoe, before returning to Truckee in 2011. Tom is an avid mountain biker, skier, surfer, fly fisherman and, most importantly, dad.

KEOKI FLAGG

KEOKI FLAGG

BOARD MEMBER

Keoki Flagg is a world-renowned fine art and extreme sports photographer. His unique limited edition photographs cover a wide range of subjects and span all 7 continents, and are admired internationally. Flagg is the recipient of numerous awards including winner of the 2001 Banff International Photo Contest, the KT Award and the Captain John Noel award. Flagg has produced commercial work for a vast international clientele including VISA, General Electric, DuPont, California Tourist Board, New Zealand Tourist Board, National Geographic Television, Discovery Channel, Maui Jim, Völkl, Rossignol, and Squaw Valley Resort. His images have been published in, and graced the covers of National Geographic Adventure, Men’s Journal, Vogue, Men’s Fitness, Audubon, Archeology, Outside, Geo, Sunset, Backpacker, Sports Illustrated for Women, Powder, Ski & Skiing Magazine, The Mountain Zone, Warren Miller Entertainment, and many others.

TAMARA MCKINNEY

TAMARA MCKINNEY

BOARD MEMBER

Tamara McKinney is a former World Cup alpine ski racer for the United States. Her passion for skiing and her world-class ski-racing skills developed from a childhood of skiing in Squaw Valley, California and throughout the Sierra. After completing her storied ski-racing career, Tamara entered the real estate world to bring these winning qualities to clients in Lake Tahoe. She is a dedicated mother of an up-and-coming athlete. She remains closely involved with the Squaw Ski Team, the US Ski Team, and our Tahoe community. Tamara brings a lifetime of knowledge of the Tahoe area to SVI.

LARRY LAWRENCE

LARRY LAWRENCE

BOARD MEMBER

Lawrence has been a Squaw Valley local since 1969, and a licensed realtor since 1974. He is a long time member of the Squaw Valley Property Owner's Association, past Residential Director for the Village at Squaw Valley Neighborhood Company, past Residential Director for the Resort at Squaw Creek Homeowner’s Association, and a current golf member of the Martis Camp Community Association. He and his wife Vikki are also founding members of Squaw Valley Institute.

MELANIE ADAMS

MELANIE ADAMS

BOARD MEMBER

Melanie, originally from Ontario, Canada truly lives in hospitality spirit. Graduating with a Bachelor of Commerce in Hotel Management, she worked with the Ritz-Carlton, Hotel Company for 7 years allowing her to do what she loves and live in many beautiful places from the Caribbean to Tahoe. Her passion for learning and growing has led her to a number of volunteer endeavors from literacy programs, Girls Inc., environmental clean up’s and even the Rodeo. Melanie works at Resort at Squaw Creek as a Senior Group Sales Manager, sharing her love for Squaw Valley to Corporations and Associations across the US. She looks forward to helping out with SVI and developing this amazing community spirit that our Valley shares.

RYAN WICKES

RYAN WICKES

YOUTH DIRECTOR

Ryan is an Academic Life Coach for teens in the Reno/Tahoe area and the owner of Academic One LLC. His passion for facilitating progressive and unique systems for self-improvement lead him to follow the path of Life Coaching as a career. He is motivated by the transformational advancements he sees his clients implement into their lives. He is enthusiastic about developing and sustaining a culture of empowering support, influential learning, and connection with The SVI Youth program. Ryan's workshops engage all types of learners and thinkers in his pursuit of furthering innovative learning environments that invite connection to the self and community. Ryan received his Bachelors degree from UNR emphasizing in Psychology and Education. He is a current resident of neighboring Reno, where is he is joined and inspired by his wife Angela and their two sons Kai and Kingston.